Getting Started
Introduction
Your complete playbook for building and optimizing successful referral programs with Cello
Welcome to the Cello Growth Guides – your comprehensive resource for maximizing the impact of your referral program. These guides are designed specifically for growth managers, marketing leaders, and customer success teams who want to turn their users into their most valuable acquisition channel.
What You’ll Find Here
Our guides are organized into strategic areas that address the full lifecycle of referral program management, from initial setup to advanced optimization techniques.Campaign Management
Set up reward structures that drive results- Campaign Setup – Configure reward percentages, caps, and payout rules that motivate both referrers and new users
- Master symmetric reward strategies that balance referrer incentives with new user discounts
User Experience Optimization
Create seamless referral experiences that users love- Referral Component Overview – Understand all the features available in your referral widget
- Component Configuration – Customize appearance, messaging, and behavior
- Landing Page Optimization – Design high-converting referral landing pages
- In-app and Email Notifications – Keep users engaged with timely updates
- Personalized Experiences – Add referrer names and custom messages
- New User Discounts – Configure discount strategies for referred users
Growth Best Practices
Proven strategies to increase sharing and conversions- Contextual Sharing – Prompt referrals at high-intent moments
- Behavior-Based Triggers – Automate referral prompts based on user actions
- User Activation Improvement – Convert more referrals into active users
- Conversion Optimization – Maximize signup rates from referral traffic
Partner Program Management
Scale beyond user referrals with strategic partnerships- Partner Program Overview – Set up affiliate and influencer programs
- Partner Portal – Provide partners with dedicated dashboards and resources
- Partner Management – Invite, onboard, and manage your partner network
Attribution & Reporting
Track performance and prove ROI- Auto-Attribution – Automatically track referral conversions
- CRM Integration Reports – Connect referral data to HubSpot, Salesforce
- Payment Platform Reports – Track revenue attribution through Stripe
Data & Integrations
Connect Cello to your growth stack- Data Exports – Extract referral data for analysis
- API Data Sync – Programmatically sync referral data
- Event Testing – Validate your referral tracking setup
Getting Started
If you’re new to Cello or referral programs:- Start with Campaign Setup to configure your reward structure
- Review User Experience Overview to understand the referral component features
- Implement Contextual Sharing strategies to increase sharing rates
- Set up Attribution to track and reward successful referrals
Need Help?
Each guide includes actionable steps and real examples from successful Cello customers. For additional support:- Contact your Customer Success team via Slack
- Email support@cello.so for technical questions
- Schedule a strategy session to review your program performance
These guides focus on growth strategy and program optimization. For technical implementation details, visit our Developer Documentation and API Reference.