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Cello provides automated capabilities to detect and automatically mitigate potential cases of self-referrals and fraudulent activity. With Cello, you can maintain complete control of how any potential cases are handled, either by automatically rejecting or reviewing some on a case-by-case basis.

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Reviewing potential cases

Potential cases of self-referrals or other fraudulent activity are flagged in the Cello portal under the Review Referrals section. You can then see all cases that are In Review or Completed using the filters at the top of the table. Review Referrals section with filters

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Automation and risk factors

Cello automates detection based on a number of factors to determine the potential risk of fraudulent activity. A complete list can be provided upon request. To see the individual risk factors that are available, you can hover over the status column for a referral. Risk factors displayed on hover
Note that risk factors can change over time during the initial 30 day review period.

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Manually accepting or rejecting

For pending referrals, you can manually accept or reject them at any time by clicking on the Review button and selecting your choice. You can optionally provide additional reasons for accepting or rejecting. This information is used by Cello to improve and customize detection. Manual review interface with accept/reject options When reviewing transactions manually, we recommend looking for the following factors:
  • Issuing chargebacks or canceling within a short amount of time
  • Unusual patterns of usage
  • Is the referrer still a paying user?