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Improve signup conversion for referred users with personalized experiences. These best practices can significantly increase conversion rates.
  1. Show personalization and discounts - Display the referrer’s name and discount offer on your website
  2. Custom referral landing page - Create a dedicated landing page and disable the Cello-hosted page

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Show personalization and discounts

~50% higher signup rate When a referred user lands on your website, showing them who referred them and what discount they’re getting makes the offer feel personal. They’re not seeing a generic signup page. They’re seeing a recommendation from someone they know, with a clear incentive to act. Personalization example

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How it works

  1. Personalization: Referrer names can be integrated into your website or into Cello’s new user banner. The name is provided via the Cello boot inside your product.
  2. Full integration: Your developer can set up personalization directly in your website based on URL parameters and cookie information provided by Cello.
  3. New user banner: Cello can activate a banner on your website to display the offer to referred users. Personalization is optional.
  4. Disable Cello-hosted landing page: The Cello hosted-landing page can be disabled since discount information is displayed on your website. One conversion step is eliminated.

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How to implement

Your developer can add personalization in two ways:
  • Inline personalization: Use the Cello Attribution script to fetch referrer info and display it in your page headlines, banners, or CTAs
  • New user banner: Enable the no-code Cello banner that automatically appears for referred visitors
To fetch referrer information for personalization, use the referral code API. For detailed implementation guides, see:

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Examples

🔗 Wise referral program with personalization 🔗 MeetGeek with personalized new user banner

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Custom referral landing page

~2x higher signup rate Instead of sending referred users to the Cello-hosted landing page, send them directly to a page you control. You can tailor the messaging, show your product’s value, and get them to signup without an extra redirect. Fewer steps can lead to less drop-offs.

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Key building blocks

  1. Personalized headline - Include the referrer’s name
  2. New user discount - Make the discount clear and visible
  3. Hero message - Your key value proposition
  4. Product visual - Show what the product does
  5. CTA - Direct signup with the offer highlighted
  6. Social proof - G2/Capterra badges, Trustpilot, customer logos
  7. Customer quotes - Real testimonials
  8. FAQs - Answer common questions
Leverage existing assets - Do you already have an optimized landing page for ads? Reuse the content and directly include the signup form for the fastest path to success.

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How to set up

  1. Create your landing page using the building blocks above
  2. Go to New User Experience setup in Cello Portal
  3. Switch to Custom landing page and add your URL
For a detailed guide, see Optimizing referral landing pages.

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Examples

🔗 Typeform landing page 🔗 Superhuman landing page with personalization 🔗 Heyflow standalone landing page 🔗 Cello standalone landing page with direct signup