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Prefer not to set anything up? The same capabilities are available in the AI Assistant built directly into the Cello portal - no connection required. Use the MCP server when you’d rather work from your own AI client.

Track program performance

Get lifetime totals, weekly and monthly trends, and see how your funnel metrics and revenue have moved. See Program Performance for how these metrics are calculated.
“How is my referral program performing this month?”

Compare against benchmarks

See how your key metrics stack up against the median and best-in-class for your GTM motion. Learn how benchmarks work.
“How do my metrics compare to benchmarks?”

Find your top referrers

Surface your highest-performing referrers, or look up and rank referrers by engagement, signups, or revenue.
“Who are my top referrers by revenue?”

Get recommendations

See a prioritized list of what to improve next across activation, sharing, and conversion, with effort and impact labels. Learn how the recommendations score works.
“What’s the highest-impact change I should make?”

Look up how-to answers

Ask questions about how Cello works and get answers grounded in the documentation.
“How do rewards get paid out in Cello?”
These tools are currently read-only. To take action, the assistant points you to the relevant page in the Cello Portal.

See Prompts for the full list and Tools for the underlying capabilities.