Attribution Overview
In a referral program, attribution plays a vital role in tracking and rewarding referrers. By integrating attribution on your landing page and transactions, you can accurately attribute new users to their referrers and incentivize both parties accordingly.
This guide will walk you through the steps necessary to seamlessly integrate the Cello attribution component within your customer journey:
- Pre-Signup Attribution: Identify potential new users before they sign up and upon return visits, usually on your registration or landing pages.
- Post-Signup Attribution: Keep track of users who have successfully registered.
- Capture Referral Information: Relay the gathered referral data to Cello, enabling it to recognize and reward referrers appropriately.
Successful attribution of all new transactions relies heavily on the proper propagation of the Unique Campaign Codes (UCC) through your complete sign-up sequence.
For each step, we provide a granular, step-by-step walkthrough to simplify the process. Keep reading to understand how you can make the most of the Cello attribution component.
On the Step-By-Step Guides, you can choose the right attribution setup for your tech stack and find instructions for the implementation.