Contextual sharing

Increase sharing by creating referral program awareness, keeping it top of mind for users and making referrals part of your main user flow. To achieve this, we recommend utilizing moments of delight and regular communication.

How to encourage referrers to share at key moments in the user journey:

• Add a CTA to refer your product
• Send an instant message to introduce the referral program
• Add referral link to regular emails

Add a CTA to refer your product

A product lifecycle naturally has moments of delight when a user would be more likely to share their satisfaction with the product within their network. Add a CTA to open the Referral Component at such moments and make referring part of this flow.

How to implement?

For Developers

You can add a custom button anywhere in your UI at the moment of delight and have it open the Referral Component.

1. Identify where to add the button together with your Growth manager and UX designer
2. Use window.Cello("open") method to open the Referral Component when the button is clicked.

window.Cello("open");

Send an instant message to introduce the referral program

When your user reaches a moment of delight in their journey, that's the time to prompt them to share your product with an introductory in-product message i.e. announcement. This introduces the referral program to the user at the time they feel compelled to share their experience and effectively boost the conversion rate from users to referrers.

How to implement?

For Developers

You can trigger an announcement using Cello.js client-side JS method at any point of the user journey. Here is how to do it:

1. Add announcement to your custom launcher, so they are displayed when triggered.
2. Use window.Cello("showAnnouncement") method to open the Referral Component when the button is clicked.

Below example will trigger a default welcome announcement:

window.Cello("showAnnouncement", { "type": "welcome-announcement-1" } );

💡 You can also use a server-side API to trigger the announcement. Check out this guide on behaviour-based triggers.

Add referral link to regular emails

Use regular communication with your users as an opportunity to remind them about the referral program and keep it top of mind. For example, add their personal invite link to your weekly updates or transactional emails.

How to implement?

For Developers

Depending on your email sending service, you can add additional content to your email, in this case, a personal invite link. To get the link for each referrer, you can use our Cello API /active-link endpoint and enrich the emails you already send to your users with information about referral program and their personal invite link.