Referrer Experience
Referral Notifications and Emails
Cello provides notifications that are seamlessly integrated with your product experience to inform, activate and continuously engage users with the referral program
Cello provides notifications that are seamlessly integrated with your product experience to inform, activate and continuously engage users with the referral program. This page provides details on the notifications types and how to customize based on your needs.
A badge is a small colored dot displayed on the launcher opening the widget (Cello button or Custom Launcher) to draw attention to the activity with the referral program without being too distracting from your core product experience.
Email
Emails are a way to keep your users aware and engage with the referral program without them needing to log into the application. By default, Cello will send emails about the key events in the referral lifecycle.
How it works:
Cello distinguishes between Essential and Engagement notifications. Essential notifications are always on as they are required for the program to run successfully. You can choose to turn off Engagement notifications, however, they do give a significant performance improvement.
Notifications types and triggers
Notifications the we support fall into 2 categories: in-product announcement and alert and external like email. These notifications and their associated triggers are designed to work in conjunction your existing product engagement touch points in a seamless way.Alert and Badge
Alert is a notification that appears under Rewards tab. It is accompanied with a badge.
A badge is a small colored dot displayed on the launcher opening the widget (Cello button or Custom Launcher) to draw attention to the activity with the referral program without being too distracting from your core product experience.
| Type | Description |
|---|---|
| ”New referrer activation” alert | Displayed after referrer has used the product more then 1 day after signs up to bring subtle attention to the referral program. |
| ”Successful share” alert | Displayed every time referrer has a new link view. |
| ”New reward” alert | Displayed every time the referrer receives a new signup or reward. |
Announcement
Announcements are callout style message that appears anchored to the launcher, either Cello button or Custom Launcher. Announcements can be dismissed by clicking on them or their “X” dismiss button.
| Type | Description |
|---|---|
| ”New referrer activation” announcement | Sent 7 days after a “New referrer activation” alert is sent and the user has not acted on it. |
| ”New reward” announcement | Sent if the user has not entered their payment details after 7 days of receiving the first reward. |
Don’t forget to add user email to the boot command of the Referral component to start sending emails to your users.
| Type | Description |
|---|---|
| ”Welcome” email +10% activation | By default is sent on the 6th day after new referrer first signs up to introduce the referral program and its details. |
| ”Successful share” email | Sent once when the referrer gets a first successful share, i.e. someone has viewed their link, to keep the momentum and encourage more sharing. |
| ”New reward” email | Sent every time the referrer receives a new reward. When referrer gets a first monetary reward this email contains information on how to claim the rewards. |
| ”Unclaimed rewards” email | Sent if the user has not entered their payment details after 7 days of receiving the first reward. |
Default notification journey
Below is an illustration of the default new referrer’s journey with key milestones and how Cello uses different types of notifications to keep them informed and engaged.
Activation campaign
In addition to the default notification journey, you can run an activation campaign with Cello to activate users for your referral program with recurring announcements.
How it works:
- Activation campaign starts 30 days after “New referrer activation” announcement is sent and the user has not acted on it.
- The recurring announcements will be only send if the user full-fills a certain activity pattern in the product like:
- Referrer has used the app at least once after reading the last announcement.
- Last activation announcement was read.
- Referrer didn’t share in the last 30 days.
Notification settings
You can preview and configure which notifications you want Cello to send in your Cello Portal.
Cello distinguishes between Essential and Engagement notifications. Essential notifications are always on as they are required for the program to run successfully. You can choose to turn off Engagement notifications, however, they do give a significant performance improvement.