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Referral conversion enables you to track and attribute user signups and purchases back to their original referrers and reward them for conversions. Cello helps you capture referral codes ucc from landing pages and maintains attribution throughout the entire user journey, from initial visit to final purchase.

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How it works

The referral conversion process follows a four-step attribution flow: Cello Referral conversion process four-step attribution flow overview diagram
  1. Referral Link Sharing - Referrers share links containing unique codes (ucc parameters)
  2. Landing Page Capture - Your website captures and stores referral codes ucc as first-party cookies
  3. Signup Tracking - New user registrations are linked to their referrer
  4. Purchase Tracking - Revenue events are attributed back to the original referrers
Accurate referral conversion tracking depends on properly passing the referral code ucc through each step of the referral journey.
Attribution based on organization levelIf the buying persona is the organization and you want to attribute purchases on the organization level always provide the ID of the organization in the parameter payload.newUserId

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Getting started with referral conversion tracking

Learn how to track conversions with Cello in the following resources:

Web signup flow

Capture referral code during web signup flow

Mobile signup flow

Capture referral code during mobile signup

Track signups

A full guide on tracking signup events

Track purchases

A full guide on tracking purchase events
or choose a step-by-step quickstart guide for your integration scenario:

Stripe Webhook Quickstart

Chargebee Webhook Quickstart

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