> ## Documentation Index
> Fetch the complete documentation index at: https://docs.cello.so/llms.txt
> Use this file to discover all available pages before exploring further.

# Introduction

> Your complete playbook for building and optimizing successful referral programs with Cello

Welcome to the Cello Growth Guides – your comprehensive resource for maximizing the impact of your referral program. These guides are designed specifically for growth managers, marketing leaders, and customer success teams who want to turn their users into their most valuable acquisition channel.

## What You'll Find Here

Our guides are organized into strategic areas that address the full lifecycle of referral program management, from initial setup to advanced optimization techniques.

### Campaign Management

**Set up reward structures that drive results**

* [Campaign Setup](/guides/campaigns/setting-up-campaigns) – Configure reward percentages, caps, and payout rules that motivate both referrers and new users
* Master symmetric reward strategies that balance **referrer incentives** with **new user discounts**

### User Experience Optimization

**Create seamless referral experiences that users love**

* [Referral Component Overview](/guides/user-experience/overview) – Understand all the features available in your referral widget
* [Component Configuration](/guides/user-experience/configuring-referral-component) – Customize appearance, messaging, and behavior
* [Landing Page Optimization](/guides/user-experience/optimizing-landing-pages) – Design high-converting referral landing pages
* [In-app and Email Notifications](/guides/user-experience/referral-notifications-and-emails) – Keep users engaged with timely updates
* [Personalized Experiences](/guides/user-experience/personalizing-referrals) – Add referrer names and custom messages
* [New User Discounts](/guides/user-experience/new-user-discounts) – Configure discount strategies for referred users

### Growth Best Practices

**Proven strategies to increase sharing and conversions**

* [Contextual Sharing](/guides/best-practices/contextual-sharing) – Prompt referrals at high-intent moments
* [Behavior-Based Triggers](/guides/best-practices/behavior-based-triggers) – Automate referral prompts based on user actions
* [User Activation Improvement](/guides/best-practices/improve-user-activation) – Convert more referrals into active users
* [Conversion Optimization](/guides/best-practices/optimizing-signup-conversion) – Maximize signup rates from referral traffic

### Partner Program Management

**Scale beyond user referrals with strategic partnerships**

* [Partner Program Overview](/guides/partners/partner-overview) – Set up affiliate and influencer programs
* [Partner Portal](/guides/partners/partner-portal) – Provide partners with dedicated dashboards and resources
* [Partner Management](/guides/partners/manage-partners) – Invite, onboard, and manage your partner network

### Attribution & Reporting

**Track performance and prove ROI**

* [Auto-Attribution](/guides/attribution/auto-attribution) – Automatically track referral conversions
* [CRM Integration Reports](/guides/attribution/hubspot-reports) – Connect referral data to HubSpot, Salesforce
* [Payment Platform Reports](/guides/attribution/stripe-reports) – Track revenue attribution through Stripe

### Data & Integrations

**Connect Cello to your growth stack**

* [Integration Status](/guides/support/portal/integration-status) – Get a real-time health view of your integration
* [Event Feed](/guides/support/portal/event-feed) – Monitor and debug your integration events

## Getting Started

If you're new to Cello or referral programs:

1. **Start with [Campaign Setup](/guides/campaigns/setting-up-campaigns)** to configure your reward structure
2. **Review [User Experience Overview](/guides/user-experience/overview)** to understand the referral component features
3. **Implement [Contextual Sharing](/guides/best-practices/contextual-sharing)** strategies to increase sharing rates
4. **Set up [Attribution](/guides/attribution/auto-attribution)** to track and reward successful referrals

## Need Help?

Each guide includes actionable steps and real examples from successful Cello customers. For additional support:

* Contact your Customer Success team via Slack
* Email [support@cello.so](mailto:support@cello.so) for technical questions
* Schedule a strategy session to review your program performance

<Note>
  These guides focus on growth strategy and program optimization. For technical implementation details, visit our [Developer Documentation](/referral-component/quickstart) and [API Reference](/api-reference/introduction).
</Note>