> ## Documentation Index
> Fetch the complete documentation index at: https://docs.cello.so/llms.txt
> Use this file to discover all available pages before exploring further.

# Performance Recommendations

> Prioritized actions to improve your referral program performance

The Recommendations page in the Cello portal shows you a prioritized list of actions to improve your referral program. Each recommendation includes a point value indicating its potential impact on your overall score.

## How it works

Your **Recommendations Score** reflects how well your referral program is configured for success. The score is based on proven best practices across activation, sharing, and conversion.

<img src="https://mintcdn.com/cello/mPEX9OjLkcglNgF5/guides/attribution/recommendations.png?fit=max&auto=format&n=mPEX9OjLkcglNgF5&q=85&s=1ec9f58ef35c206a9e525bc20c00afca" alt="Recommendations page" style={{ width: "60%" }} width="1714" height="417" data-path="guides/attribution/recommendations.png" />

Each recommendation shows:

* **Point value** – the impact on your score when completed
* **Category** – which area of your program it affects
* **Action** – what you need to do, with links to settings or documentation

As you complete recommendations, your score increases and you'll see new recommendations unlock.

## Recommendation areas

### Activation

Actions that help users discover your referral program and understand its value. This includes launcher visibility, announcements, and activation campaigns.

### Sharing

Actions that encourage users to share more often and more effectively. This includes contextual prompts, reward messaging, and launcher configuration.

### Conversion

Actions that improve signup and purchase rates for referred users. This includes dual-sided rewards and personalization.

To see how your current metrics compare to industry benchmarks, see [Performance Benchmarks](/guides/attribution/benchmarks).

## Using recommendations with AI

You can ask the [AI Assistant](/guides/ai-assistant/overview) built into the portal to help you prioritize recommendations:

* "What are the most impactful improvements I should prioritize?"
* "Which improvements require the least dev effort?"

The assistant will reference your current recommendations and help you decide where to focus.

Prefer working from your own AI client? The same data is available via the [Cello MCP](/mcp/growth/use-cases) using the `cello_get_recommendations` tool.